Posts tagged: iPad

8000 e-readers agree: no to company stores

Will the iPad do maps as well as it does peacock feathers?

I’ve struggled with the Kindle, coveted the iPad, and perused the great variety of devices that let you read digital books. My Kindle went belly up, and now I’m holding out until I find a cheapish e-reader with better navigation (especially for travel books and maps) that doesn’t force you to shop at a company store.

Turns out a lot of other people feel the same. In a recent survey of 13,000 people in 14 nations, 80 % of respondents say that want to buy e-reader content from more than one source. Most are waiting for a device that does more than read books. And a lot of people feel that when the prices drop to around $200, that’s when they’ll jump on this e-reader bandwagon.

Other findings in the e-reader study:

  • Within the next three years, 73% of those who are familiar with e-readers plan to buy one
  • People want multi-purpose e-readers that will not only let them read books but also check their email and watch videos
  • 4% of survey respondents from the U.S. already owned e-readers
  • 4% of survey respondents from India already owned e-readers
  • The three countries with the greatest awareness of e-readers are India, China, and Japan—in that order. The U.S didn’t make it into the top 3, despite the fact that many high-profile e-readers are designed and heavily promoted there.

I wish the survey had asked questions about travel guidebooks and e-readers, like, Why do the designers for these devices pay so little attention to features that would make guidebooks and maps easier to use? Given that many people buy e-readers for travel (so they can leave the stack of books behind), you’d think there’d be more attention paid to this substantial market.

See also: how to get free content for your Kindle (or another e-reader)