60 seconds of pure Costa Rica

Costa Rica’s Tourism Board and Atlanta-based ad agency 22squared have put together a promotional video that will be shown in U.S. movie theaters through June and in Canada starting in November. I think they’ve done a really nice job of capturing the excitement and variety of a trip to Costa Rica.

Though the video only lasts 60 seconds, the film crew went all over the country to get footage, traveling last October with a nine-man film crew, 50 pieces of luggage, and six high-definition video cameras. Andres Madrigal of Costa Rica Traveler Magazine guided the crew in their grueling itinerary.

I happened to run into crew in the remote indigenous village of Yorkin, on the Sixoala River in the country’s Caribbean Zone. They were having a boy on a mule come up a muddy path again and again, trying to get the perfect shot. That shot didn’t make the cut but the one of a woman shaking cacao beans in a wide flat basket does indeed come from Yorkin (a great place to visit through the ATEC’s tour agency).